We’ve never deviated from these sky-high standards. We constantly get pitched to try various matcha, but the bar is set very high. We've identified 18 matcha that meet our standards for truly great matcha. It's relatively expensive because it's the hardest to make it’s very time intensive, labor intensive, and knowledge intensive … but all of our matcha embodies the five tell-tale signs of a great matcha: maximum umami, an electric green color (it almost looks fake), intoxicating vegetal aroma, creamy frothability (achieved through traditional granite grinding mills), and a long, stunning finish. While we do offer culinary grades of matcha for culinary purposes and for lattes, it's the higher, hyprepremium grades we're best known for. They're infatuated with this beautiful plant, and so are we. Some farms go back 20 generations - that’s more than 600 years of tea cultivation. Most are clustered around Kyoto, in a place called Uji and premium matcha is what they do there. We believe we've identified the highest quality growers doing matcha anywhere in Japan. It's why we’ve been so picky when it comes to identifying growers who care the most. Quality matters with almost everything, but it really matters with matcha. Most of the really good health properties of matcha are found in the insoluble fibers of the tea, giving you all the tea’s many health benefits. Because you're drinking the entire plant, and not just the extract, it has a very different metabolic effect.
The powdery tea leaves get suspended in the water, long enough for you to consume it, leaves and all. cup or bowl, add water (cold or hot) and then whisk it into a frothy brew. With regular tea you steep it, throw away the tea, and drink the extract.Quality matcha is 100% green tea leaves, but they are ground into a fine powder using traditional granite grinding stones. Preparing matcha isn't like steeping a tea bag, so it might seem mysterious. I refuse to drink Matcha unless it's from Breakaway.” – Christine Unlocking the Mystery hints of chocolate, lingering dreamy aftertaste, no bitterness- Love it. But there's a moment when something clicks, and your brain says, "yes, please, you definitely need this!" You weren't quite expecting how good it actually tasted, given your previous experience. But the matcha you see here is very different.ĭrinking good matcha for the first time is a little like your first great cup of coffee, and like your first great wine experience, in one. Then we can drink as much as we want.The matcha world is confusing! For many folks, the sweet milkshake-ish matcha from coffee chains is the only matcha they know. If those are the results of an addiction, perhaps we need not be so afraid of “getting addicted.” Maybe we need more addictions like this.Ī better word for addiction where matcha is concerned might be “synergy.” When we associate a behavior with good outcomes, the behavior just becomes a “good habit,” hardly an addiction. The most obvious addictions that fit this definition for many people are abuse of drugs and alcohol, sex, gambling, and even exercise.īut what do you call the continued use of a mood-altering substance that brings about excellent consequences? Do we even have a word for that?Ī partial list of these excellent consequences might include modest weight loss, increased energy without jitteriness, heightened mental acuity and clarity, a general calmness, lowered blood pressure and cholesterol, and good breath. The most common definition of addiction is probably something like: the continued use of a mood altering substance or behavior despite adverse consequences.
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